Tuesday, March 22, 2011

How to get and what to do with traffic to youtube in 3 steps

I was asked today "how can use you tube to marketing my service?"
So after I talked on the phone with my client for about 20 minutes
I figured I could post a little info about you tube and next time I am
asked I can tell them to just check my post.

Do you know what youtube is?
Youtube is:
A Very powerful social site..
People look to you tube for video clips for research, how to, product info and much much more..
Youtube is Worldwide and extremely viral nature..
YouTube is one a many internet marketing tools..

Millions are using youtube each day..
Youtube has the traffic rank of 3rd in the world with 20 million visitors each day..

YouTube offers free video sharing utilizing adobe flash technology.
Your website and YouTube.. Take advantage of its free video sharing and the extremely vast network of
people you could advertise to millions of people for free and push it viral.

So lets get to it.
How to use YouTube more effectively in your internet marketing efforts.

Step 1: Create a definite genre(niche) for your video

Knowing you targeted audience you intend to create the video for is a big step.
This is the part I normally get on my soap box and talk for minutes on why you should
research, but I am going to push past doing that and just assume you can do this or have
done this important part. Colorful and interactive videos would work best for teenagers or
college students. A more classic presentation will suit the professional and working market.
KNOW your market!

Now you have to put together a video that appeal to your target market. You might need to make a few vids. for each
targeted market. So split test your marketing efforts. Make sure your video message is clear but concise and keep it short
under 3 minutes if you can and no more then 6 minutes. Don't just pitch an offer.

Make sure your vid has a big impact remember this might be your only chance to win this one person over and get the business.
woo and wow them out of their usual indifference. Bring their Curious George out and Make them want your product, business or service.

Clearly identifying who/what your about in the video. Make sure the vid shows or tells them your company name, url and even
logos. Placing this info in the vid is a sure firer way to keep the message in the viewers mind. Creating your video needs to have
a professional look in most cases. I have seen kid like vids produce a great messages, so not a 100% rule. Moreover you have
to know your target market and remember to cater to that market.

Step 2: Strategically place your video in the net

Strategic placement of your vids in YouTube raises the people’s interest and get you more views. If your vid is top-watched
video then your video will appear on YouTubes’s home page. If you get your vid on the home then your the king and your
going to generate big interest and you have a winning campaign. You can not get much more viral marketing then that. Now
do not think you can place a vid on youtube and your going to end up on youtube's home page, I am in know way telling you
that is going to happen just by putting your vid online at youtube. Once your vid is on youtube the work for top listing has just
started. You can have great success with youtube with out making the top page, the simple fact is your vids are going to be
watched and passed on by more and more people. Make sure you enter in target keywords when placing your vid online.
Tell people, post about, talk on your facebook, myspace and twitter about it. You can help to push your vid viral. Matter a fact
you need to do that.

Step 3: Create a link to your website

Remember the purpose of your video is to attract more people to visit your website, facebook fan page,
join your twitter and what ever else your goal is. Even if youtube frowns upon a direct sales pitches use that
media and just keep the vid as info based as you can and you should be fine. Avoid having your video deleted
(yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company
name on the trailer and make sure the person watching it would know whom to associate the video with.

Good luck in this one of many forms of social media you can use.
Sincerely,
Cybercontroller.com

Saturday, March 19, 2011

Have you seen the changes in the internet marketing world?


Really have you seen the popular internet marketing wave the surfers are hitting now?
The seo is still something your business has to work on daily, but the trends show for the past 2 years that the money is going to the way of social media marketing. I have been doing the role of a social media manager for over 4 years and can say the niche is out of the bag.

Is your marketing budget still spending advertising dollars on things like, newspaper ads, yellow pages, radio ads, tv ads, etc .. STOP and research it! Yes they still work a little, but you have to grow your business and online is the place to do just that. How’s that ROI looking these days?

With the cell and the computer you know more people/companies are online these days. Test it, ask 10 people one question. “ do you have access to the internet?” Funny question I know.

So Its time for your company to get in to the media’s that are viewed and used to advertise.

There are many types of social media sites not all of them can work for your company. So the time is now to be found where your prospective clients are viewing each day.

I have been asked a few times “how do you hirer a person to do media marketing?”
If you want to put a new person in the office then about 40k per year, a media manager guru upper 60’s if not more. So out source it I say. You might spend 8k to 20k a year and get a guru that is going to blow your socks off with a killer ROI. I have seen many companies fail with social media marketing because they went with the lowest price they could find. If you are in the USA then you should find a company that is in the USA. A Social media manager in the USA understands the trends and culture of the average American person. So what ever country your market is in, find a company in that market to do your promotions.

That is it for now take care.

Sincerely,
Dean Schlenker