Tuesday, March 22, 2011

How to get and what to do with traffic to youtube in 3 steps

I was asked today "how can use you tube to marketing my service?"
So after I talked on the phone with my client for about 20 minutes
I figured I could post a little info about you tube and next time I am
asked I can tell them to just check my post.

Do you know what youtube is?
Youtube is:
A Very powerful social site..
People look to you tube for video clips for research, how to, product info and much much more..
Youtube is Worldwide and extremely viral nature..
YouTube is one a many internet marketing tools..

Millions are using youtube each day..
Youtube has the traffic rank of 3rd in the world with 20 million visitors each day..

YouTube offers free video sharing utilizing adobe flash technology.
Your website and YouTube.. Take advantage of its free video sharing and the extremely vast network of
people you could advertise to millions of people for free and push it viral.

So lets get to it.
How to use YouTube more effectively in your internet marketing efforts.

Step 1: Create a definite genre(niche) for your video

Knowing you targeted audience you intend to create the video for is a big step.
This is the part I normally get on my soap box and talk for minutes on why you should
research, but I am going to push past doing that and just assume you can do this or have
done this important part. Colorful and interactive videos would work best for teenagers or
college students. A more classic presentation will suit the professional and working market.
KNOW your market!

Now you have to put together a video that appeal to your target market. You might need to make a few vids. for each
targeted market. So split test your marketing efforts. Make sure your video message is clear but concise and keep it short
under 3 minutes if you can and no more then 6 minutes. Don't just pitch an offer.

Make sure your vid has a big impact remember this might be your only chance to win this one person over and get the business.
woo and wow them out of their usual indifference. Bring their Curious George out and Make them want your product, business or service.

Clearly identifying who/what your about in the video. Make sure the vid shows or tells them your company name, url and even
logos. Placing this info in the vid is a sure firer way to keep the message in the viewers mind. Creating your video needs to have
a professional look in most cases. I have seen kid like vids produce a great messages, so not a 100% rule. Moreover you have
to know your target market and remember to cater to that market.

Step 2: Strategically place your video in the net

Strategic placement of your vids in YouTube raises the people’s interest and get you more views. If your vid is top-watched
video then your video will appear on YouTubes’s home page. If you get your vid on the home then your the king and your
going to generate big interest and you have a winning campaign. You can not get much more viral marketing then that. Now
do not think you can place a vid on youtube and your going to end up on youtube's home page, I am in know way telling you
that is going to happen just by putting your vid online at youtube. Once your vid is on youtube the work for top listing has just
started. You can have great success with youtube with out making the top page, the simple fact is your vids are going to be
watched and passed on by more and more people. Make sure you enter in target keywords when placing your vid online.
Tell people, post about, talk on your facebook, myspace and twitter about it. You can help to push your vid viral. Matter a fact
you need to do that.

Step 3: Create a link to your website

Remember the purpose of your video is to attract more people to visit your website, facebook fan page,
join your twitter and what ever else your goal is. Even if youtube frowns upon a direct sales pitches use that
media and just keep the vid as info based as you can and you should be fine. Avoid having your video deleted
(yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company
name on the trailer and make sure the person watching it would know whom to associate the video with.

Good luck in this one of many forms of social media you can use.
Sincerely,
Cybercontroller.com

Saturday, March 19, 2011

Have you seen the changes in the internet marketing world?


Really have you seen the popular internet marketing wave the surfers are hitting now?
The seo is still something your business has to work on daily, but the trends show for the past 2 years that the money is going to the way of social media marketing. I have been doing the role of a social media manager for over 4 years and can say the niche is out of the bag.

Is your marketing budget still spending advertising dollars on things like, newspaper ads, yellow pages, radio ads, tv ads, etc .. STOP and research it! Yes they still work a little, but you have to grow your business and online is the place to do just that. How’s that ROI looking these days?

With the cell and the computer you know more people/companies are online these days. Test it, ask 10 people one question. “ do you have access to the internet?” Funny question I know.

So Its time for your company to get in to the media’s that are viewed and used to advertise.

There are many types of social media sites not all of them can work for your company. So the time is now to be found where your prospective clients are viewing each day.

I have been asked a few times “how do you hirer a person to do media marketing?”
If you want to put a new person in the office then about 40k per year, a media manager guru upper 60’s if not more. So out source it I say. You might spend 8k to 20k a year and get a guru that is going to blow your socks off with a killer ROI. I have seen many companies fail with social media marketing because they went with the lowest price they could find. If you are in the USA then you should find a company that is in the USA. A Social media manager in the USA understands the trends and culture of the average American person. So what ever country your market is in, find a company in that market to do your promotions.

That is it for now take care.

Sincerely,
Dean Schlenker

Monday, November 22, 2010

Hiring a Consultant for Internet Marketing

If you are considering jumping into the world of Internet marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavor. This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a consultant to assist you in your Internet marketing campaign is even a worthwhile endeavor if you have some experience in Internet marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.

The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.

Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.

Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.

Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

Saturday, November 20, 2010

Reaching a Target Audience through Craigslist

The key to any successful Internet marketing campaign is reaching a target audience. Craigslist reaches a large audience but the size of this audience may not exactly translate to the advertiser being able to reach members of their target audience. There are, however, ways to help advertisers reach their target audience through Craigslist. This article will discuss how the discussion forums and the search feature can both be utilized to find the target audience.

Find the Target Audience in Discussion Forums

The discussion forums featured on Craigslist provide an excellent opportunity for users to find their target audience. This is important because misdirected advertising that does not reach the target audience is useless. Advertising on Craigslist is free but this does not mean business owners have nothing to lose by advertising on Craigslist without doing market research first. Time, energy and other resources can all be wasted when care is not taken to reach the target audience.

Visiting the discussion forums allows an Internet marketer to reach the target audience by providing insight into the members of the community and what they are looking for in products and services. Through visiting these forums, advertisers can simply lurk and take careful note of the ensuing conversations. This can provide a great deal of insight into the thoughts of the target audience including information on how to win over this audience. Advertisers who actively participate in these forums can further capitalize by engaging members of the community in conversation and soliciting feedback from them. All of this information can be used to target advertising specifically to the members of the target audience.

Hiring search engine optimization (SEO) specialist to assist in creating advertisements is a worthwhile investment. This is because an SEO specialist can provide useful information on how the advertisement should be structured. Additionally, they may have an SEO writer on staff that is capable of writing advertising that is not only engaging but also optimized for search engines.

Use the Search Feature to Find the Target Audience

The search feature on Craigslist can also provide valuable insight which can help advertisers to locate their target audience. Advertisers can start this process by entering keywords related to their products or services to search in various sections of Craigslist. During this time, take note of competitors’ advertisements which are returned during these searches and the sections in which these advertisements are placed. If competitors’ advertisements appear in sections which appear logical, it might be worthwhile to consider placing your own advertisements in these sections to ensure target audience members find your advertisement when searching these sections.

Next carefully examine all advertisements by competitors. Pay particular attention to the keywords used in the advertisements. This is important because savvy Internet marketers recognize the need to optimize their advertisements for the same keywords being used by competitors. Failure to do so may result in potential customers only viewing the competitors’ advertisements when searching for these particular keywords.

Hiring a SEO firm might be useful in this situation. They can not only provide you with a set of new keywords but can also help you to optimize your advertisement for both sets of keywords. The copy for advertisements should be optimized for the keywords but should also be informative and enticing. An SEO firm with an on staff SEO copywriter can be especially helpful in this capacity.

Friday, November 19, 2010

Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

Wednesday, November 17, 2010

Craigslist for Beginners

Although Craigslist has been around in one form or another since 1995, there are still some who have no idea how to use Craigslist. These individuals are missing out on a wonderful opportunity to be a part of a growing and continually evolving online community. This community is an excellent resource for finding information, finding jobs, finding friends or dates, making purchases, selling items or discussing important issues. This article will provide a brief introduction to each of the major sections on Craigslist.

Community Section

The community section of Craigslist is very useful for finding a great deal of local information. This may include activities, events, activities and lost and found just to name a few. This is definitely the section to check out if you are looking for things to do or see in a particular area.

Personals Section

The Personals section is where individuals can meet platonic friends or romantic partners. This section is set up with a number of different categories making it possible for both heterosexuals and homosexuals to find potential dates. The personals section is restricted to users over 18 years of age.

Discussion Forums

The discussion forums provide a location for individuals to voice their opinions, answer questions or otherwise exchange information. This section is divided into a number of different categories to make it easier for users to find others who share their interests. Certain categories allow users to post without logging in while other sections require users to log in before posting.

Housing Section

Craigslist’s housing section offers a variety of options related to lodging. Users of this section can find apartments or homes available for rent, sublet opportunities, potential roommate situations, house or apartment swaps, real estate sales, vacation rentals and even storage, parking and office space for rent or sale.

For Sale Section

The for sale section of Craigslist is largely self explanatory. Like most sections, it is divided into a number of different categories. Each of these categories describes the types of items which are offered for sale within the category. Additionally, there is a wanted section where users may post advertisements seeking to purchase particular items. Not all of the items listed in the for sale section require a fee to be paid to receive the item. Some of these items are available for free or in barter situation.

Services Sections

In the services section, service providers may place advertisements for the types of services they offer. Advertisements should be placed in appropriate categories but if there is no appropriate category the advertisement may be placed in the generic small business section.

Jobs Section

The job section is by far the most extensive section on Craigslist. This section is broken down into a number of different categories to make it easier for users to search for potential career matches. Users may find full time as well as part time opportunities in this section as well as telecommute positions and contract positions.

Gigs Section

The gigs section is similar to the jobs section but advertisements in the gigs section are supposed to refer to one time only opportunities as opposed to ongoing work. For example advertisements for volunteer staff needed for a one day event should be placed in the gigs section while advertisements for full time staff positions should be placed in jobs.

Resumes Section

The resumes section enables job seekers to post their resumes. The key to getting noticed in this section is to use a catchy headline for the resume. The resumes are not divided into different categories making it difficult for users to search through these resumes.

Tuesday, November 16, 2010

7 Ways to Drive Laser-Targeted Traffic


An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.  He may have the necessary drive, diligence and perseverance to be able to understand how the system works.  He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it.  However, all these would prove useless if he does not know how to drive traffic to his website.  His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.  The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer.  With all the websites piling on top of each other, how would one be able to stand out?  The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned.  Because they are popular for driving free targeted traffic, they should not be ignored by all means.  Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal.  Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership.  Locating websites that are related to one’s own website is the primary task.  Once there, he should be able to establish communication by personalizing everything as much as possible.  It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles.  This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing.  This is one of the most effective ways of promoting a product or a service.  Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs.  Having affiliates to do the work means allowing them to bring tons of traffic to a website.  Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned.  The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through.  It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website.  This way, a solid customer base is going to be created.  Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward.  It is always advantageous to plan one’s moves in any business that he might undertake.  This is particularly so in affiliate marketing.  If one knows how to get people to see what he has to offer, then he is on the right track.